I’m a huge fan of custom corporate apparel for both free advertising and building customer loyalty.
Within a company, if you give branded jackets, sweaters or caps to your staff, they are bound to wear them when they are out and about. Hundreds or even thousands of people will see the logo, and it builds brand awareness.
Another great use for custom corporate apparel is the industry convention. If you have ever attended an industry convention, you know that there are a lot of schmucks who try to hard sell you on their product or service without spending a dime on booth space. Not cool. The alternative is to wear custom corporate apparel with your company’s name and perhaps a motto. Let the customers come to you, instead of pestering them.
So say you’re at an webmaster convention, and your company sells web hosting. You could wear a jacket that says “Pink Host - 99.9% Uptime Guaranteed”.
It’s bound to get you some business.
Another benefit of custom corporate apparel is to build customer loyalty. It’s kind of hard for a customer to switch to a competitor after receiving thoughtful gifts from you.
Posted by admin @ 11:35 am PST
Filed Under: Marketing | No Comments »
Guy Kawasaki is amongst the most respected professionals in both the internet marketing and technology worlds. He was one of the first Apple employees, and was largely responsible for marketing the Macintosh way back in 1984. He is often noted for bringing the concept of evangelism to the technology business sector, and while at Apple, he focused on creating passionate user-advocates for the Apple brand. Clearly, it worked. Apple still has one of the most loyal user bases in the tech sector.
Guy Kawasaki has written a number of books on the subject of marketing, including:
- The Art of the Start (2004)
- Rules for Revolutionaries (2000)
- How to Drive Your Competition Crazy (1995)
- Hindsights (1995)
- The Computer Cumudgeon (1993)
- Selling the Dream (1992)
- Database 101 (1991)
- The Macintosh Way (1990)
He has a blog, which is updated almost daily at blog.guykawasaki.com, and features the latest marketing news and commentary. Currently, he is the managing director of Garage Technology Ventures, which is an early-stage venture capital firm. He’s also a columnist for Entrepreneur Magazine, and is very well-educated, having received a BA from Stanford University, an MBA from UCLA, and an honorary doctorate from Babson College.
Check out his blog and maybe even pick up one (or two, or three!) of his books. This guy really knows his stuff, and we could all stand to learn a little something from him. Afterall, he’s a marketing genius.
Posted by admin @ 12:41 pm PST
Filed Under: SEO Leaders, Marketing | No Comments »
