Free Advertising with Branded Gifts
I’m a huge fan of custom corporate apparel for both free advertising and building customer loyalty.
Within a company, if you give branded jackets, sweaters or caps to your staff, they are bound to wear them when they are out and about. Hundreds or even thousands of people will see the logo, and it builds brand awareness.
Another great use for custom corporate apparel is the industry convention. If you have ever attended an industry convention, you know that there are a lot of schmucks who try to hard sell you on their product or service without spending a dime on booth space. Not cool. The alternative is to wear custom corporate apparel with your company’s name and perhaps a motto. Let the customers come to you, instead of pestering them.
So say you’re at an webmaster convention, and your company sells web hosting. You could wear a jacket that says “Pink Host - 99.9% Uptime Guaranteed”.
It’s bound to get you some business.
Another benefit of custom corporate apparel is to build customer loyalty. It’s kind of hard for a customer to switch to a competitor after receiving thoughtful gifts from you.
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