Content Management
I’ve recently started working for a Search Engine Optimization company and I have to tell you I am extremely disappointed with the content management system we have in place. Actually, I should re-phrase that – the non-existent content management system we have in place. For a company of this size and the number of clients we service, one would think we’d employ the services of an information assets company that specializes in maintaining content, files, information and other documentation.
These days it seems I am forever sifting through masses of past emails, completed orders and other backed up files to find what I am looking for. My job is to send requests out to bloggers to post links and I don’t even have a simple database of which bloggers have linked to which domains. It makes my job very time consuming and inefficient. My boss really needs to consider employing the services of a company that can combine our past and current content into an easy to search, easy to automate system that will in the long term better produce results for this company.
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