Eighty One Percent of Traffic from SE’s
Like most small businesses online businesses too have the potential for failure if they are not fully researched and planned out prior to entering the market place. When it comes to websites, most up and coming entrepreneurs overlook an enormous yet invisible part of web design. It’s an oversight which, if corrected can potentially generate an enormous increase in visits to your site from prospective customers.
So what is this invisible element that people are failing to capitalize on? It’s Search Engine Optimization or SEO as it’s otherwise known in the online industry.
According to several business magazines, 81 per cent of all visitors to a website have found the site through a search engine or web directory. A website that doesn’t show up in web searches will require a greater amount of time consuming, e-marketing techniques to bring in the internet traffic and this can be a costly process. Either this or they will totally lose this traffic altogether.
Most people view SEO as a mysterious process outside of their expertise. However the most basic and fundamental method of SEO is selecting the right words, phrases or keywords, that best describes the services or products that one is selling on their website. Search engines index web pages and rank them according to algorithms. The more often keywords are used, the higher the website will be ranked in an Internet user’s search results.
Employing the services of an SEO expert can be costly however it does offer you a complete overhaul of your site. With the right advice from a good SEO Marketer, your site will soon be on the way to achieving high page ranking on all the major search engines such as Google, Yahoo and MSN. Some smaller businesses tend to opt for optimizing their own sites such as listing on the Yahoo Directory for as little as $300 per year or having Google “spider” your site. You can also take part in a pay-per-click program which is probably one of the easiest and fastest ways to bring revenue within a short period of time. Basically, you bid on keywords at a search engine website such as Overture. If your bid is one of the top three, then your company will show up as an ad anytime a viewer does a search using the same keywords on partner websites, such as Yahoo, Sympatico and CNN. If a viewer clicks on your link from the ad then a small fee is deducted from your account.
Either way, the most important thing to remember is not to be intimidated by SEO, rather embrace it and use it to fully improve the amount of traffic to your website and at the end of the day increase your bottom line.
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