Directory Submissions for SEO
Submitting your website to directories is a good way to get backlinks. However, when you are looking at directories to which you’d like to submit your site, you’ll want to check a few things to make sure that it is worth the effort and money. Some factors to take into consideration include the overall PageRank of the site, as well as the PageRank of the category and sub-category pages. Alexa rank is a good indicator of the amount of traffic that the web directory receives, and if the directory does get a lot of traffic it is possible that you’ll get some click-throughs to your site. SEOMoz created a tool that measures something called PageStrength, which basically just measures the same factors as PageRank and gives you some other arbitrary number. PageStrength is another thing that directory owners like to refer to when talking about the quality of their directory.
Other things you’ll want to take a look at in the directory include the overall category structure, and other entries already added to the site. Does it have a unique category structure, or is it the same, premanufactured structure used by thousands of other directories? Are all listings on one page, or do some of the more popular categories carry over to another page? If it goes over one page, you might want to refrain from using it as the value of a link from a page further down won’t be as much as one up a level.
One such website that meets all of the criteria I just mentioned is Umdum Web Directory. Umdum is the creation of Loren Baker over at SearchEngineJournal.com, and is one of the highest quality directories that you can submit to. The prices are reasonable and then service is excellent. Umdum should definitely be on the top of your list of directories to submit to.
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March 13th, 2007 at 10:52 am
[…] Previously I mentioned the importance of submitting your websites to quality web directories, such as the Umdum Web Directory. Another such quality directory that should be at the top of everyone’s list of “must submit to” sites is the V7 Directory. […]